Super Rare Mixtape: Horror Edition
Timeline
8 weeks
Year
2023
Role
Lead Designer
Disciplines
Art Direction
Packaging
Motion Graphics
Social Media Content
THE END OF A LEGACY
Following the success of the previous four award-winning Super Rare Mixtapes, a small curated list of indie games, demos & developer insights that would never get published and otherwise be forgotten, all packaged on a single limited edition USB stick cassette tape; a new edition, this time focused on the horror genre, was set to be released.
Founded and led by Ryan "Toadsanime" Brown, this new Mixtape edition was set to be the last Mixtape release as Ryan parted ways with Super Rare Games. Being the first version focused on a genre, the direction taken was to lean heavily on the horror theme. Visually strikingly different from previous releases, yet retains Mixtape's character and indie low-budget roots.
Responsible for the conceptualization and Art Direction for the newest release, I initially engrossed myself in the horror movie genre cover art - specifically Horror Classics and B-movies to adhere to the low-budget (and a little bit silly) feeling while keeping it heavily horror-themed.
Mixtape: Horror Edition sold over +1100 limited printed edition copies, and consisted of the design for the outside shell box, the USB Cassette, the +30-page accompanying Manual, Stickers, Store Assets, Social media content, Teaser and Launch Trailer which were exclusively debuted on DreadXP’s The Indie Horror Showcase 2023.
